client: Adobe   medium: Web

Launch Project

Adobe Flash on // Every year, 14 trillion Flash video streams travel across the Internet. Adobe wanted to help folks understand that such riches would not be possible without Flash. Our goal was to turn a passive activity (watching TV) into an active experience. We also needed to capture the immensity of the Flash landscape without pushing forth overwhelming amounts of content. Being apart of the whole concept development, one of the suggestion that was taken, suggested that we could take one video and make it into a feeling of that if you select one video, another video will evolve into two, getting the impression of an unlimited world of videos, similar to a chain of cells.